If you enjoyed the documentary Super Size Me by Morgan Spurlock, then you’ll like his latest DVD, POM Wonderful Presents the Greatest Movie Ever Sold. Since fewer people are watching commercials these days, advertisers have had to get more creative in advertising their products. One of common techniques used is product placement in movies and television. In this entertaining DVD Spurlock attempts to make a movie about product placement funded solely by companies using product placement in his movie!. It is a humorous, yet informative look at how advertising affects movies and TV without us even being aware of it much of the time. Spurlock takes the viewer through the entire process of making his movie: the initial steps of trying to get companies as sponsors, consulting lawyers, meeting with corporate executives, creating promotional materials for his movie, etc. Along the way, he interviews a number of different people in the business to get their opinions on how/if movie makers are selling themselves out to advertisers. I found myself chuckling at many different blatant and often ridiculous product placements in the movie .Plus, Spurlock gives a great picture of the contractual obligations movie makers enter into when they sign on for product placement. For instance, Spurlock must now agree to stay in a certain hotel chain, drink only his sponsor’s drink on camera, do an interview on a specific airline, wear sponsors’ clothing, and even take a bath with a pony. Although the viewer gets the feeling Spurlock does not agree with this type of advertising, he remains fairly objective throughout and respectful to those he interviews and with whom he meets.